Scotland is a world of unimaginable influence and inspiration. From the sport of golf, to the scenic film locations of its cities and high rolling hills, Scotland has created a culture that mass media can flourish in; largely without restraints of big business. Today, we toured the infamous Edinburgh Castle, which provided an important influence on J.K. Rowling, the writer of the Harry Potter series. The castle lingers above the city, looming down with grandeur and power. Surprisingly, the castle isn’t all that massive on the inside. Obviously there was some of it we didn’t see, but most of it seemed dedicated to murals and museums. I can see how such a beautiful backdrop could influence a place as magical as Hogwarts.
After the castle, we attended a conversation with the creative director of the EFF, Edinburgh Film Festival. One of her discussed topics revolved around the stereotypes of Scotland, prevalent in film. Often time, when a film with relation to Scotland becomes popular, it overtakes the general viewer’s mindset, allowing for false notions to creep in. For instance, Trainspotting created a fake image of drug abuse in Edinburgh that led many to believe it was much worse than it actually was. The EFF promotes diverse voices through the media of film. The experience allowed me to think more openly with regards to film festivals. I have become updated on the ways to achieve success through my major and gain the needed exposure.
The day ended at St. Andrew’s golf course, the infamous first course, highly regarded for its beauty and historical significance. I looked out to the rolling hills and grey waters, in a sense of wonder. Scotland provides a bounty of influence for all people, I think. That is what mass media is really about. Reaching audiences through the means of inspiration; encouraging communication and learning.